Website Redesign & Evolution

Website Redesign & Evolution

Client

Harry Winston

Project Overview

Bridging Digital and In-Store Luxury

In 2020, Harry Winston embarked on a major website redesign to reimagine its digital presence. With purchases taking place exclusively in boutiques, the challenge was to translate the brand’s exceptional craftsmanship and personalized service into an immersive online experience.

The redesigned website aimed to inspire discovery, strengthen the connection between digital and physical touchpoints, and encourage boutique appointments. Following its launch, the platform continued to evolve through ongoing design enhancements.

02. Website Redesign

From UX Research to Final UI

Working as the sole client-side designer, I collaborated closely with Valtech’s UX and UI teams throughout the redesign process, from research and user journeys to information architecture, visual design, and development.

Building on the agency’s initial design concepts, I took a hands-on role in refining and completing the final UI, ensuring that every interaction and visual detail reflected Harry Winston’s luxury brand identity.

Following the launch, I continued to lead design enhancements across the website, refining responsive experiences and maintaining consistency as the platform evolved.

My Contributions
UX Research & Planning · Information Architecture · UI Design & Refinement · Responsive Design · Development QA

03. Design System

Where Product Design Meets Luxury Brand Vision

In collaboration with Valtech’s product designer, I helped establish a design system that balanced usability, consistency, and Harry Winston’s distinctive visual language.

Combining product design expertise with my deep understanding of the brand, we developed reusable UI patterns and design principles to support a cohesive experience across the website.

The system provided a foundation for ongoing improvements while preserving the elegance and attention to detail central to the brand.

04. Creative Workflow & Figma Adoption

Establishing a Collaborative Design Workflow

In 2024, I led the adoption of Figma within the digital creative team, introducing a more collaborative and structured approach to design production.

I established a shared file and folder architecture, organized design resources, and guided team members through the transition to a centralized workflow.

This created a more consistent environment for collaboration, design reviews, and ongoing digital projects.

Key Contributions

Figma Adoption & Team Onboarding
File & Folder Architecture
Shared Project Organization
Collaborative Design Workflow
Hands-on Training & Team Enablement

Interactive High Jewelry Experiences

Bringing the Boutique Experience Online

To extend Harry Winston’s storytelling beyond traditional product pages, I helped develop interactive digital experiences that brought high jewelry collections to life.

Collaborating with internal teams and external creative partners, I contributed to immersive presentations that combined rich imagery, motion, and intuitive interactions.

These experiences helped translate the exclusivity and emotional appeal of the boutique into the digital environment.

Explore the Next Project: Interactive Campaign Experiences

Collaborating with internal teams and external creative partners, I contributed to immersive presentations that combined rich imagery, motion, and intuitive interactions.

These experiences helped translate the exclusivity and emotional appeal of the boutique into the digital environment.

Explore the Next Project: Interactive Campaign Experiences

My Role & Impact

Connecting Design, Teams, and Execution

Throughout the website’s evolution, I served as a bridge between luxury brand creative direction, digital product design, and technical execution.

My role combined hands-on design with cross-functional leadership—aligning internal stakeholders, external agencies, and production partners around a consistent creative vision.

From the initial redesign to years of ongoing enhancements, I helped shape a digital experience that remained faithful to Harry Winston’s identity while adapting to evolving user needs and technologies.

Next Projects

Interactive Digital Experiences

Interactive Design, Web Design

Interactive Digital Experiences

Interactive Design, Web Design

Bridal Campaign

Art Direction, Photography

Winston Candy

Creative Direction, Art Direction